TITLE

Consumer Research Priorities for the MSI Research Competition on "Using Marketing to Serve Society"

AUTHOR(S)
Bloom, Paul N.
PUB. DATE
January 1993
SOURCE
Advances in Consumer Research;1993, Vol. 20 Issue 1, p436
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article discusses an Advances in Consumer Research (ACR) session entitled "Consumer Research Priorities for the MSI Research Competition on 'Using Marketing to Serve Society'," which took place in 1992. The session was formed to encourage ACR members to submit papers to a competition on marketing and society.
ACCESSION #
83386313

 

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