TITLE

Sad, Glad, and Mad: The Revealing Role of Emotions in Consumer Rituals

AUTHOR(S)
Ruth, Julie A.
PUB. DATE
January 1995
SOURCE
Advances in Consumer Research;1995, Vol. 22 Issue 1, p692
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article explores a session at the "Advances in Consumer Research" conference titled "Sad, Glad, and Mad: The Revealing Role of Emotions in Consumer Rituals." Presentations discussed include a study of ambivalence experienced by brides as they plan their weddings by Tina M. Lowrey and Cele Otnes, a paper by Larry Compeau and Carolyn Nicholson about emotions related to death and funeral rituals, and research into negative emotions in gift receivers by Julie Ruth and Frederic Brunel.
ACCESSION #
83374048

 

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