TITLE

Consumer Satisfaction: Cognitive and Affective Dimensions

AUTHOR(S)
Srinivasan, Narasimhan
PUB. DATE
January 1995
SOURCE
Advances in Consumer Research;1995, Vol. 22 Issue 1, p543
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article explores the "Consumer Satisfaction: Cognitive and Affective Dimensions" session at the "Advances in Consumer Research" conference. Presentations include "Postconsumption Competition: The Effects of Choice and Non-Choice Alternatives on Satisfaction Formation," by C. Droge and R. D. Mackoy, "Exploring Consumers' Interpretations of a Product Related Illness," by Z. Gurhan and E. H. Creyer, and "Do Consumers Seek Emotional Situations: The Need for Emotion Scale," by N. V. Raman, P. Chattopadhyay, and W. D. Hoyer.
ACCESSION #
83374017

 

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