TITLE

Consumer campaign on tap?

PUB. DATE
August 2012
SOURCE
Furniture/Today;8/13/2012, Vol. 36 Issue 47, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
Information about the meeting of representatives from different home furnishings associations and other industry leaders held in Las Vegas, Nevada on July 31, 2012 is presented. According to Eric Blackledge, Blackledge co-owner of the retailer, the group accorded that industry-wide marketing initiatives need to be affordable. He stated that attendees discussed low-cost guerilla marketing alternatives such as the use of websites by retailers to disseminate consumer information videos.
ACCESSION #
78906153

 

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