TITLE

When Consumers and Companies Do Good: Causes and Consequences

AUTHOR(S)
Kaikati, Andrew M.; Strahilevitz, Michal; Carvalho, Sergio; Chance, Zoe; Connell, Paul; Lin, Fern; McGraw, Peter; Naylor, Rebecca Walker; Olivola, Christopher; Torelli, Carlos J.; Jing Wang
PUB. DATE
October 2011
SOURCE
Advances in Consumer Research;2011, Vol. 39, p682
SOURCE TYPE
Academic Journal
DOC. TYPE
Proceeding
ABSTRACT
The article offers information on the When Consumers and Companies Do Good: Causes and Consequences roundtable discussion to be attended by researchers Sergio Carvalho of the University of Manitoba, Peter McGraw of University of Colorado, and Carlos J. Torelli, University of Minnesota in the U.S.
ACCESSION #
77591941

 

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