TITLE

Internet power boosts Western tree nut sales

AUTHOR(S)
Blake, Cary
PUB. DATE
April 2012
SOURCE
Western Farm Press Exclusive Insight;4/12/2012, p1
SOURCE TYPE
Periodical
DOC. TYPE
Proceeding
ABSTRACT
The article discusses the highlights of the 2012 American Pistachio Growers' (APG) Conference in San Diego, California. The conference highlighted the Internet's role in global marketing and promotion of California's high value tree nut industries and farm products. APG Board Chair Jim Zion cited the importance of 360-degree marketing while global marketing director Judy Hirigoyen discussed APG's "Power of Pistachios" marketing campaign aimed at driving global demand for U.S.-grown pistachios.
ACCESSION #
75901260

 

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