NRF Show Reflects Changing Retail Landscape

Wilson, Marianne
February 2012
Chain Store Age;Feb/Mar2012, Vol. 88 Issue 2, p24
Trade Publication
The article discusses the highlights of the Annual Convention & EXPO of the National Retail Federation (NRF) in New York City in 2012 that is said to show the changing retail landscape. Among the topics tackled were omni-channel, seamless customer experience and mobile commerce. Sucharita Mulpuru of Forrester Research cited factors that drive shoppers to the Web, including free shipping. An update on retailing from a global perspective was presented by retail economist Doctor Ira Kalish.


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