TITLE

Marketing's New Day

AUTHOR(S)
Chordas, Lori
PUB. DATE
January 2012
SOURCE
Best's Review;Jan2012, Vol. 112 Issue 9, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
Information about several topics discussed at A.M. Best Co. Inc.'s Sixth Annual Insurance Marketing and Advertising Summit (IMAS) held on November 3, 2011 in Jersey City, New Jersey is presented. Topics include the insurance advertising growth trend, the use of social media tools, and importance of social media policies and guidelines. The event featured several industry experts including senior analyst Ellen Carney, insurance consultant Tom Wetzel, and corporate executive Christopher Sorgie.
ACCESSION #
70423222

 

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