TITLE

A MULTIPLE LAYER MODEL OF MARKET-ORIENTED ORGANIZATIONAL CULTURE: MEASUREMENT ISSUES AND PERFORMANCE OUTCOMES

AUTHOR(S)
Homburg, Christian; Pflesser, Christian
PUB. DATE
July 1999
SOURCE
AMA Winter Educators' Conference Proceedings;1999, Vol. 10, p198
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Presents an abstract of the paper 'A Multiple Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes,' by Christian Homburg and Christian Pflesser, presented at the 1999 Winter Educators' Conference of the American Marketing Association.
ACCESSION #
6846649

 

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