TITLE

(RE)DESIGNING A PH.D. CONSUMER BEHAVIOR SEMINAR

AUTHOR(S)
Bettina, T.
PUB. DATE
July 1998
SOURCE
AMA Winter Educators' Conference Proceedings;1998, Vol. 9, p358
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Presents the redesigned consumer behavior seminar for doctor of philosophy students. Development of qualitative research skills; Steps to redesign seminar program on consumer behavior; Details on the idea to support future consumer behaviorists.
ACCESSION #
6840229

 

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