TITLE

Networks: Let Your Shows Be Your Brand

PUB. DATE
October 2011
SOURCE
Multichannel News;10/10/2011, Vol. 32 Issue 38, p4
SOURCE TYPE
Periodical
DOC. TYPE
Proceeding
ABSTRACT
Information on the Cable & Telecommunications Association for Marketing (CTAM) panel session in New York is presented. Bravo and Style Media president Frances Berwick has said that its show "Queer Eye for the Straight Guy" becomes the tenets of the network. AMC Networks chief operating officer Ed Carroll has emphasized that a show drives a brand as in the case of AMC "Mad Men." Oxygen Media president Jason Klarman has served as the moderator of the event.
ACCESSION #
67163965

 

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