TITLE

In Competitive Market, Content Still Rules

PUB. DATE
September 2011
SOURCE
Multichannel News;9/26/2011, Vol. 32 Issue 36, p11
SOURCE TYPE
Periodical
DOC. TYPE
Proceeding
ABSTRACT
Information on the "Attracting Loyal Customers and Viewers: The Art and Science of Acquisition, Retention and Tune-In Promotions" panel during the ninth annual Hispanic TV Summit on highly competitive markets, which was held by "Broadcasting & Cable/Multichannel News" in New York in September 2011, is presented.
ACCESSION #
66330864

 

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