TITLE

THE INFLUENCE OF ENVIRONMENTAL COMPLEXITY AND DYNAMISM ON THE NEW PRODUCT DEVELOPMENT PROGRAMS

AUTHOR(S)
Kanwar, Rajesh; Vanier, Dinoo; Apple, L. Euene
PUB. DATE
January 1991
SOURCE
AMA Winter Educators' Conference Proceedings;1991, Vol. 2, p111
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Explores the effects of environmental factors on new product development activities of firms in the United States. Elements influencing new product development; Contribution of new products on company profitability; Influence of the relationship between research and development and marketing departments on the creation of innovative products.
ACCESSION #
6221518

 

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