TITLE

GLOBAL MARKET ENTRY STRATEGY: THE UTILIZATION OF FOREIGN DISTRIBUTORS AND AGENTS

AUTHOR(S)
Bello, Daniel C.; Lohtia, Ritu
PUB. DATE
January 1994
SOURCE
AMA Winter Educators' Conference Proceedings;1994, Vol. 5, p41
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Investigates the use of foreign distributors and agents as entry strategy to the global market. Impact of production and transaction cost indicators on the choice of trading partners; Effects of environmental uncertainty; Association of higher growth rates with agent usage.
ACCESSION #
6152451

 

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