Publishers Increasingly Look to Global Markets

December 2009
Educational Marketer;12/ 7/2009, Vol. 40 Issue 24, p4
Trade Publication
The article focuses on the insights of several experts from the educational publisher industry delivered at the Software & Information Industry Association (SIIA) Ed Tech Forum in New York. It states the convention talks about exploiting the international markets wherein experts believed English-language teaching (ELT) will serve the main entry. It relates that Steve Dowling, president of Pearson Inc., considered teacher leadership development as the company's critical area of concern.


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