TITLE

Panel highlights social media's effectiveness in sales strategy

AUTHOR(S)
Thomas, Larry
PUB. DATE
May 2010
SOURCE
Furniture/Today;5/24/2010, Vol. 34 Issue 37, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
The article offers views on the effectiveness of social networking websites in marketing sales strategy, presented at the annual Bedding Conference. Dwayne Welch, executive vice president of components supplier at Hickory Springs Manufacturing Co., focuses on the living, instant, and marketing experience of advertising on social media. Further bedding communication director Julia Rosien suggests companies to use social networks like Facebook.com as a vehicle to get out key marketing messages.
ACCESSION #
50922219

 

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