TITLE

Highlights of DLI Las Vegas Conference

AUTHOR(S)
McDaniel, Clark
PUB. DATE
May 2010
SOURCE
Fabricare Canada;May/Jun2010, Vol. 54 Issue 3, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
Information on several topics discussed at the Drycleaning & Laundry Institute (DLI) Conference at the Venetian Resort and Conference Center in Las Vegas, Nevada on February 18-19 is presented. Topics include the use of online media to gain public awareness and guerilla marketing. The conference featured several speakers such as RocketFuel Software Corp. chief executive officer (CEO) John Zimmerman, Milt and Edie's Cleaners owner Milt Chortkoff, and Al Lautenslager, a guerilla marketing guru.
ACCESSION #
50739105

 

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