TITLE

Entry Order and Its Relationship to Market Share and Competitive Advantage: A Study of New Corporate Ventures

AUTHOR(S)
Miller, Alex; Gartner, William B.; Wilson, Robert
PUB. DATE
August 1988
SOURCE
Academy of Management Best Papers Proceedings;1988, p64
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Building on previous conceptual and empirical research, hypotheses about the effects of entry order on market share and competitive advantage are offered. An analysis of 119 new corporate ventures in the Strategic Planning Institute's STRA database found that early entrants achieved superior market shares and competitive advantages over later entrants.
ACCESSION #
4979719

 

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