TITLE

Market Share Leadership--Does It Always Pay Off?

AUTHOR(S)
Woo, Carolyn Y.
PUB. DATE
August 1981
SOURCE
Academy of Management Proceedings (00650668);1981, p7
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
This study examines the strategies of 41 businesses which are market leaders, but have poor performance. Hypotheses are tested relating to market stability and product demand characteristics, as well as organizational commitments and competitive strategies.
ACCESSION #
4976490

 

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