Strategies of Effective Low Market Share Businesses

Woo, Carolyn Y. Y.; Cooper, Arnold C.
August 1980
Academy of Management Proceedings (0065-0668);1980, p21
Conference Proceeding
This is a multivariate analysis of the product-market choices and competitive strategies of effective low share businesses. The study includes two control groups: effective high share and ineffective low share businesses. Hypotheses are tested by cluster analysis and discriminant analysis. Sample observations are selected from PIMS data bases.


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