Creativity is key to engaging the consumer

Mastoras, Caroline
February 2010
Travel Weekly (UK);2/19/2010, Vol. 5, p6
Trade Publication
The article presents information on the 2010 Travel Technology Europe Show. It is stated that whether exploring trends in social media or advances in payment systems, the key theme throughout the show was the importance of keeping the consumer at the heart of a business, rewarding loyal customers and attracting new ones. Viral firm Koko showed how a little creative thinking can help a business stand out from the crowd by developing a viral advergame called 'Beach Ballin.'


Related Articles

  • Amadeus reports rise in business bookings. Hayhurst, Lee; Fox, Linda // Travel Weekly (UK);2/19/2010, Vol. 5, p24 

    The article focuses on the topics discussed at the 2010 Travel Technology Show.

  • Colour trip. Pacey, Emily // Design Week;2/3/2011, Vol. 26 Issue 5, p28 

    The article offers information on several proceedings in Great Britain including the exhibition "Yellow" to be held at the Crypt Bar from February 15 to May 31, 2011, the Social Media Week meeting to be held in London, England from February 7-11, 2011, and the Kinetica Art Fair to be held from...

  • The Pace of Change. Damato, Rick // Roofing Contractor;Apr2011, Vol. 31 Issue 4, p6 

    The editorial director shares a few observations on things he saw in a series of roofing trade shows and educational events over the winter. He cites some of the new products being brought by the steep-slope roofing manufacturers which include the pre-blending composite slate shingles on...

  • PITTCON CONFERENCE & EXPO 2011. Cox, Tamsyn // International Labmate;2011, Vol. 36 Issue 3, p26 

    The article discusses the highlights of the 62nd Pittsburgh Conference & Expo that was held at the Georgia World Congress Centre in Atlanta, Georgia from March 13 to 18, 2011. The event was participated by 979 exhibiting companies from 29 countries that occupied 2,059 booths. The major theme of...

  • Social media makes impression at NAIAS. Kramer, Mary // Crain's Detroit Business;1/23/2012, Vol. 28 Issue 4, p0009 

    The article presents information on the North American International Auto Show (NAIAS) in Detroit, Michigan, with specific reference to social media at the show. Blogger Craig Agranoff had blogged, tweeted and Skyped during press days about applications and touch-screen technology in new...

  • The Benefit of Getting Things Wrong.  // Educational Leadership;Oct2010, Vol. 68 Issue 2, p9 

    The article reports on the educational convention called "Détrompez-Vous," a festival that encourages students to take risks with their scientific thinking, that took place in Paris, France.

  • CALENDAR.  // Travel Agent;1/29/2007, Vol. 328 Issue 6, p16 

    The article presents a calendar of trade shows related to the tourism industry from February to April 2007. The 2007 New York Times Travel Show Trade Day Event will in February 23 in New York City. The Globe International Trade Fair will be in March 22-24 in Rome, Italy. Furthermore, the...

  • Technology Isn't Just for the Big Guys. Lisanti, Linda // Convenience Store News for the Single Store Owner;Jun2010, Vol. 5 Issue 3, p36 

    Information on topics discussed at the trade show "NACStech," organized by the periodical "Convenience Store News" (CSNews) and National Association of Convenience Stores (NACS) on convenience store technology is presented. The show was held in New Orleans, Louisiana during May 5-7, 2010. Topics...

  • Social Media. Gray, Annie // New Zealand Management;Jun2009, Vol. 56 Issue 5, p36 

    The article discusses the highlights of a bloggers summit held as part of the ITB Berlin trade show in Germany in March 2009, which focused on how businesses can benefit from social media. During a workshop, a panel of online bloggers and experts chose the top three social media trends they...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics