Interactive Ads: Gauging Potential and Reality

Farrell, Mike; Tanklefsky, David
March 2010
Multichannel News;3/1/2010, Vol. 31 Issue 9, p6
Information about the topics discussed at the industry conference put up by "Multichannel News" and "Broadcasting & Cable" magazines in New York is presented. It is stated that technology is important in television (TV) advertising. According to Cablevision Systems Corp. vice president Barry Frey, they are rolling out products after interactive advertising (ad) has left the development stage. It also mentions the Enhanced TV Binary Interchange Format (EBIF) trial on interactive-ad.


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