TITLE

It's All About the Customer

AUTHOR(S)
Amato-McCoy, Deena M.
PUB. DATE
March 2009
SOURCE
Chain Store Age;Mar2009, Vol. 85 Issue 3, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
The article discusses the highlights of the 98th annual National Retail Federation (NRF) Convention & EXPO held in New York City on January 11-14, 2009. Retailers learned that consumer-centric strategies will be key to surviving the economic crisis. Retailers are being urged to implement consumer-centric strategies that center on shopper demand and customer preferences. INSET: The Right Tools.
ACCESSION #
36878831

 

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