It's All About the Customer

Amato-McCoy, Deena M.
March 2009
Chain Store Age;Mar2009, Vol. 85 Issue 3, p31
Trade Publication
The article discusses the highlights of the 98th annual National Retail Federation (NRF) Convention & EXPO held in New York City on January 11-14, 2009. Retailers learned that consumer-centric strategies will be key to surviving the economic crisis. Retailers are being urged to implement consumer-centric strategies that center on shopper demand and customer preferences. INSET: The Right Tools.


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