TITLE

Standing Out in the Crowd

AUTHOR(S)
Chordas, Lori
PUB. DATE
January 2009
SOURCE
Best's Review;Jan2009, Vol. 109 Issue 9, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
Information about the Insurance Marketing and Advertising Summit sponsored by A.M. Best Co. Inc. in New York in November 2008 is presented. A number of insurance marketers shared how their advertising and marketing tactics help develop their brands in the insurance industry. Steven Schreibman, vice president of advertising and brand marketing for Nationwide, was one of presenters who addressed reputation management of companies during crisis.
ACCESSION #
36025519

 

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