TITLE

ISPA eyes trial run for new marketing campaign

AUTHOR(S)
Perry, David
PUB. DATE
December 2008
SOURCE
Furniture/Today;12/8/2008, Vol. 33 Issue 14, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
The article offers information related to the International Sleep Products Association (ISPA) meeting in Orlando, Florida. The meeting got an update on the effort of the mattress industry to launch a national marketing campaign. Some topics that are discussed during the meeting include global economy, business cost-savings tips and green movement. The meeting featured a key session presented by Leo Burnett, and a performance of the Insomniaczzz band during the closing reception.
ACCESSION #
35650894

 

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