Analyst Mocks Small Watercraft

Gibbons, Kent; Spangler, Todd
May 2008
Multichannel News;5/26/2008, Vol. 29 Issue 21, p4
Information about the session on project canoe, a code name for the six-operator initiative that will offer an integrated, national platform by putting a synergistic and targeted television ads is presented. To emphasize teamwork, Sanford Bernstein senior analyst Craig Moffett defined it as a boat that is rowed by a group towards the same direction. However, Cox Communications president Pat Esser asked if it is a satellite dish because they were talking about the future of advertising.


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