TITLE

Leveraging Web 2.0 for business

AUTHOR(S)
Chia, Emily
PUB. DATE
December 2007
SOURCE
Enterprise Innovation;Dec2007, Vol. 3 Issue 7, p14
SOURCE TYPE
Periodical
DOC. TYPE
Proceeding
ABSTRACT
Information about the business opportunities that Web 2.0 could offer that was discussed at the conference "Embracing Web 2.0: The definitive guide to business survival in the Internet-dominated world," among the Information Technology Management Associates (ITMA) on November 28, 2007 in Singapore is presented. It is the effort of the company Linden Lab to develop services that connect everyone to an online world that advances human and business condition.
ACCESSION #
28841181

 

Related Articles

  • E-Commerce Technology: Back to a Prominent Future. Lin, Kwei-Jay // IEEE Internet Computing;Jan/Feb2008, Vol. 12 Issue 1, p60 

    E-commerce is a big business with a growing market size and has been a major driving force in the IT industry for the past decade. Companies now need to provide online shopping or marketing Web presence to allow for direct customer connections. Here, the author reviews some primary e-commerce...

  • Garner: retail IT must ramp up for Web 2.0. Saran, Cliff // Computer Weekly;6/5/2007, p4 

    The article reports on the forecast of John Davison, managing vice-president of Gartner, that retail information technology (IT) directors must improve their e-commerce sites and in-store technology to support the changes of consumers' buying habits in Great Britain. Davison predicted that the...

  • Blogging: A new play in your marketing game plan. Singh, Tanuja; Veron-Jackson, Liza; Cullinane, Joe // Business Horizons;Jul2008, Vol. 51 Issue 4, p281 

    Abstract: The emergence, proliferation, and ubiquity of the Internet have not only transformed businesses, but also altered the relationship between businesses and the customer. Recent advances in technology have helped to migrate this relationship to an interactive level where technology...

  • Online Marketing Summit explores social media. Maddox, Kate // B to B;3/10/2008, Vol. 93 Issue 3, p3 

    The article presents information on Online Marketing Summit held in February 2008 in San Diego, California. How to use and measure Web 2.0 applications were key topics at the summit. At the summit, more than 450 senior marketers delved into online strategies-from leveraging social networks to...

  • INTERNET USERS - STATISTICAL PICTURE, COMPARISONS AND TRENDS. Tutunea, Mihaela // Studia Universitatis Babes-Bolyai, Negotia;2009, Vol. 3, p161 

    The widening of the digital medium into all the branches of human activity raised a challenge for marketing online experts. We know all that in cyberspace consumers from two different world, on and offline meet. Consequently the cyber marketer should know very well the profile and preferences of...

  • BEST OF THE TECH BLOGS.  // PRWeek (London);1/23/2009, p11 

    The article presents a compilation of various technology blogs posted in January 2009. It is stated that public relations (PR) agencies should present their clients with national television and radio opportunities. The community could provide a measurement for an emerging media, said the author....

  • Twitter, Facebook And Beyond: How To Manage Your Company's Online Presence. Hawkins, Kathryn // OfficePro;May2009, Vol. 69 Issue 4, p20 

    The article discusses how companies could manage their online presence. Web 2.0 tools, such as blogs, wikis and Twitter, are deemed to increase popularity among older groups, especially those in the corporate class. According to a global study from the McKinsey Quarterly, 34% of companies used...

  • The New Investment Cycle in Internet Commerce: Web 2.0 Goes Mainstream. Allard, Ken // Information Today;Apr2008, Vol. 25 Issue 4, p20 

    The article discusses the trends and issues involving Web 2.0 in U.S. industries. It reports that a wide variety of organizations especially those that sell information-intensive products or services in industries are making big investments in Internet commerce. This is said to be driven by four...

  • Social Networking For Business. Campbell, Scott; Poeter, Damon // CRN;3/17/2008, Issue 1261, p20 

    The article discusses the use of Web 2.0 networking initiatives as viable tools for recruiting, demand generation and viral marketing in 2008. Social networking websites are used by companies as online platforms to connect and transact with clients. Also cited are the real-world business...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics