Driving a greener agenda

Brice, Andy
December 2007
ICIS Chemical Business;12/17/2007, Vol. 272 Issue 22, p22
Trade Publication
The article discusses the highlights of Michelin's ninth annual Challenge Bibendum event, promoting global sustainable mobility held in Shanghai, China in November 2007. Michelin CEO Michel Rollier emphasized that sustainable development is no longer simply an option, but now a necessity. Jose Manuel Silva Rodriguez, director general for research of the European Commission stressed that vehicles are creating too much pollution. Rodriguez also added that future road vehicles will need to be green if they are to succeed in the marketplace.


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