Spotlight put on benefits of selling sound sleep

Perry, David
November 2007
Furniture/Today;2007 Bedding Yearbook, Vol. 32, p34
Trade Publication
Information about the second Bedding Conference in Grapevine, Texas is presented. The conference theme was "Meeting the Challenges of Bedding's Brave New World." Jim Gabbert, owner of upscale retailer Gabberts, showed how a better sleep message can play out at retail, outlining details of his new boutique sleep shop, called Zia. Moreover, the conference fostered a climate of hope that the industry can make significant changes in its marketing programs.


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