TITLE

How Consumers Evaluate the Quality of Purchase Decisions

AUTHOR(S)
Kruger, Justin; Häubl, Gerald
PUB. DATE
January 2007
SOURCE
Advances in Consumer Research;2007, Vol. 34, p214
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Information about a special session at the Advances in Consumer Research North American Conference on how consumers evaluate their purchases is presented. Topics include consumers' decision making processes, consumer satisfaction, and hedonic and utilitarian goals. The session was led by Mary Frances Luce from Duke University.
ACCESSION #
27997689

 

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