TITLE

Low-Fat Foods and High-Fat People: The Role of Anticipated and Experienced Consumption Pleasure and Guilt

AUTHOR(S)
Chandon, Pierre; Wansink, Brian
PUB. DATE
January 2007
SOURCE
Advances in Consumer Research;2007, Vol. 34, p84
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Information about a special session at the Advances in Consumer Research North American Conference on food and consumers is presented. Topics from the session included pleasure and guilt in eating habits, the perception of healthfulness in food, and self-regulation. The role of food labeling and portion size in eating was also discussed.
ACCESSION #
27997628

 

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