TITLE

Researching Visual Consumption

AUTHOR(S)
Schroeder, Jonathan E.
PUB. DATE
January 2007
SOURCE
Advances in Consumer Research;2007, Vol. 34, p19
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Information about a roundtable discussion at the Advances in Consumer Research North American Conference is presented. Topics include aesthetics, visual issues in consumer behavior, and visual consumption research. The importance of web browsing, advertising interpretation, and digital images is also discussed.
ACCESSION #
27997601

 

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