New Name, Same Game

June 2007
SN: Supermarket News;6/18/2007, Vol. 55 Issue 25, p23
The article provides information on the General Merchandise Marketing Conference of the Global Market Development Center (GMDC) in Phoenix, Arizona. Retailers and wholesalers attending the conference found the familiar mix of business meetings and social occasions, spiced with more educational opportunities than in the past. Attendees saw a presentation on new research regarding seasonal merchandising, and concurrent workshops were presented on category management and wellness centers.


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