TITLE

Creating Loyal Customers

AUTHOR(S)
Mastroberte, Tammy
PUB. DATE
December 2005
SOURCE
Convenience Store News;12/19/2005, Vol. 41 Issue 15, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
The article focuses on the significance of the customer loyalty programs in the convenience stores industry as discussed in the 2005 Annual Meeting & Expo of the National Association of Convenience Stores. Flash Foods Inc. entered the loyalty game eight months ago, and already sees lifts in transaction amounts for loyalty members vs. non-loyalty. In October 2005, the average transaction for a non-loyalty member was $5.53, compared to $6.32 for a loyalty customer. The company currently has 250,000 customers signed up for the program and both the number of customers and the transaction counts continue to grow at a steady pace. Deweese Inc., which operates SuperStop stores, began its loyalty program in April 2004 using Outsite Systems with audio promotions at the pump as well as individually tailored customer discount coupons to customers at its 49 stores.
ACCESSION #
19309605

 

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