TITLE

April 22 seminar looks at services marketing abroad

PUB. DATE
March 1982
SOURCE
Marketing News;3/5/1982, Vol. 15 Issue 18, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
This article reports on the seminar titled "International Marketing of Services" sponsored by the American Marketing Association's Washington D.C. Chapter and to be held on April 22, 1982. The seminar is designed with the purpose of appealing executives in consulting, marketing, computer software, finance, law, contracting, engineering, trade, and professional associations. Some of the topics to be discussed in the panel sessions includes, marketing research; sources of information for defining new markets abroad; financial, legal, and political consideration of overseas marketing and promoting and selling services abroad.
ACCESSION #
19212859

 

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