'Industrial Marketing in Today's Competitive Environment' is theme of April 15 seminar

March 1982
Marketing News;3/5/1982, Vol. 15 Issue 18, p12
Trade Publication
This article reports on the seminar titled "Industrial Marketing in Today's Competitive Environment," co-sponsored by the American Marketing Association (AMA)'s Industrial Marketing Division and the AMA's Eastern Nebraska Chapter, to be held at the Peter Kiewit Conference Center in Omaha, Nebraska on April 15, 1982. In the seminar, nine practitioners and educators will share their 1982 business forecasts and discuss marketing strategies designed to take advantage of supply-side economics in the industrial sector. Bert McCammon, professor of business administration at the University of Oklahoma, will start the program with a keynote speech titled "Strategic Issues and Options in Industrial Marketing: The New Economics of Corporate Survival."


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