TITLE

EXPERT SPEAKERS FROM THE POINT-OF-PURCHASE

PUB. DATE
May 1982
SOURCE
Marketing News;5/18/1982, Vol. 15 Issue 24, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
The article reports that the U.S. Advertising Institute's Marketing & Merchandising Bureau is ready to provide presentations for sales meetings, seminars, workshops, advertisement courses and association activities. The presentations will run about 30-45 minutes. Topics that have been selected for the presentation include the function and growing contribution of visual merchandising, the vulnerability of television and consumer buying habits and patterns.
ACCESSION #
19083895

 

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