Speakers to emphasize industrial marketing at Second Annual AMA Faculty Consortium

March 1982
Marketing News;3/19/1982, Vol. 15 Issue 19, p14
Trade Publication
The article previews the 2nd Annual American Marketing Association Faculty Consortium that will be held during July 5-9, 1982, in Columbus, Ohio. Industrial marketing in the contemporary environment is the theme of the consortium. The goal of the consortium is to provide intensive study of a selected marketing subject that is always taught in business programs but always underemphasized in the training of doctoral students. The consortium will provide industrial marketing educators to explore key teaching and research dimensions of their field in an informal workshop environment.


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