TITLE

Collegiate Chapter News

PUB. DATE
February 1982
SOURCE
Marketing News;2/19/1982, Vol. 15 Issue 17, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
This article presents information about the first Northeastern Regional Conference of the American Marketing Association collegiate chapters held in New Britain, Connecticut, in 1982. The conference, organized by the Central Connecticut State College, New Britain, drew more than 100 collegians from Canada, New Jersey, Rhode Island, and Pennsylvania. The theme was "Computers and the Marketing World."
ACCESSION #
19002942

 

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