Marketing Briefs

February 1982
Marketing News;2/19/1982, Vol. 15 Issue 17, p2
Trade Publication
This article presents information about the 35th Annual Congress of the European Society for Opinion and Marketing Research that is to be held during August 29-September 2 in Vienna, Austria. The theme will be "Fitting Research to Turbulent Times." The topics will include economic changes and their influence on research, changing research needs, analysis of social trends, and measuring communication effectiveness.


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