TITLE

Marketing Briefs

PUB. DATE
February 1982
SOURCE
Marketing News;2/19/1982, Vol. 15 Issue 17, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
This article presents information about the 35th Annual Congress of the European Society for Opinion and Marketing Research that is to be held during August 29-September 2 in Vienna, Austria. The theme will be "Fitting Research to Turbulent Times." The topics will include economic changes and their influence on research, changing research needs, analysis of social trends, and measuring communication effectiveness.
ACCESSION #
19002909

 

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