Program announced for AMA 2nd Annual Symposium on Health Services Marketing

February 1982
Marketing News;2/19/1982, Vol. 15 Issue 17, p2
Trade Publication
This article presents information about the American Marketing Association's 2nd Annual Symposium on Health Services Marketing. It will be organized during March 21-24, 1982, in the Fairmont Hotel, New Orleans, Louisiana. According to program coordinator Patricia J. Maxwell, this symposium was designed to serve a wide audience. It will appeal to marketers at different types of organizations related to health care. The conference will feature presentations by leading health services marketers. In addition, workshops will provide the opportunity to exchange ideas on a personal basis.


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