Cultivating the Hispanic Customer

Chanil, Debra; Longo, Don
November 2005
Convenience Store News;11/15/2005, Vol. 41 Issue 14, p42
Trade Publication
This article presents information on the recent Hispanic Retail 360 Conference & Product Showcase in Dallas, Texas, on September 26. More than 350 retailers, suppliers, and other retail industry players met in Dallas to trade ideas about how to increase their business with the growing U.S. Hispanic market. Keynote speaker Jim Perkins, founder of ULATAM Solutions Group, noted that in reaching the Hispanic consumer, the challenge for the retailer is to learn to drive the necessary changes and innovations mandated by these consumers while understanding and marketing to their cultures. Reminding retailers that all marketing is local, Gary Meo, senior vice president of Scarborough Research Corp., reported on results of a study of Hispanic purchase behavior in several key markets.


Related Articles

  • Latin lessons. Chanil, Debra; Longo, Don // Progressive Grocer;10/15/2005, Vol. 84 Issue 15, p32 

    This article highlights the Hispanic Retail 360 Conference & Product Showcase in Dallas, Texas on September 26 and 27, 2005. At 13.7 percent of the total U.S. population, Hispanics comprise the nation's largest minority. The purchasing power of this group has jumped by about 50 percent in less...

  • 2050 is here, say speakers at Hispanic Retail 360. McTaggart, Jenny // Progressive Grocer;9/1/2007, Vol. 86 Issue 11, p8 

    The article reports on the 2007 Hispanic Retail 360 conference in Dallas, Texas. Armando Martín, director of multicultural marketing at Supervalu, said that by 2050, Hispanics will outnumber whites. Pat Hensley, assistant vice president of operations at Hy-Vee, shared details about his...

  • Marketing to a Multicultural Nation. Lisanti, Linda // Progressive Grocer;Oct2010, Vol. 89 Issue 9, p19 

    This article discusses the highlights of the sixth annual Hispanic Retail 360 Summit held in San Diego, California on August 8, 2010. The event is the only cross-channel conference that provides retailers and suppliers with a 360-degree view of the Hispanic consumer. It was attended by 425...

  • Changing With Their Customers. Garbato, Debby // Hispanic Retail 360;Oct2013, Vol. 3 Issue 4, p14 

    The article discusses the concept and significance of consumer acculturation in the traditional Hispanic supermarkets. Topics include the decline of from Mexico to the U.S. from 1991-2010, the challenges being faced by Hispanic grocers due to operating costs in a service-intensive environment,...

  • Get real. Dowdell, Stephen // Progressive Grocer;9/1/2006, Vol. 85 Issue 12, p3 

    The author reflects on the Hispanic Retail 360 Summit held in August 2006. He suggests that the best way to understand and serve a certain type of customer is to be that customer. He points out that grocers do not seem to see it quite that way. He emphasizes the aim of the summit. He discusses...

  • Hispanic Lessons. Belanger, Mehgan; Longo, Don // Progressive Grocer;Oct2009, Vol. 88 Issue 7, p130 

    The article discusses the highlights of the Hispanic Retail Summit held in Las Vegas, Nevada from August 9 to 11, 2009. The debt ratio of Hispanics was discussed by Daniel Aversano, product leadership, Nielsen Consumer Panel Services for The Nielsen Company. Michael Byron, vice-president of...

  • COURTING THE HISPANIC CONSUMER. Hall, Cecily // DNR: Daily News Record;11/12/2007, Vol. 37 Issue 46, p28 

    The article presents a list of the most popular retail stores for Hispanic consumers to shop at, including Wal-Mart, Target, J.C. Penney, and KMart.

  • Fox Headlines Record-setting Hispanic Retail 360 Summit. Kress, Melissa; Longo, Don // Progressive Grocer;Oct2011, Vol. 90 Issue 10, p19 

    The article discusses the highlights of the 2011 Hispanic Retail 360 Summit held in La Jolla , California in August. Topics covered strategies, data and culture of the Hispanic market. Keynote speaker was Vicente Fox, former president of Mexico, who talked about leadership, government and...

  • Hispanic Retail 360 Expo to Advance Education on the Latino Shopper. Moran, Michelle // Gourmet Retailer;Aug2005, Vol. 26 Issue 8, p12 

    This article focuses on the inaugural Hispanic Retail 360 Retail Conference and Expo to be held in Dallas, Texas, from September 26-27, 2005. Jim Perkins, a former executive with 7-Eleven of Mexico and writer of the book "Beyond Bodegas: Developing a Retail Relationship With Hispanic Customers,"...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics