TITLE

Cultivating the Hispanic Customer

AUTHOR(S)
Chanil, Debra; Longo, Don
PUB. DATE
November 2005
SOURCE
Convenience Store News;11/15/2005, Vol. 41 Issue 14, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
This article presents information on the recent Hispanic Retail 360 Conference & Product Showcase in Dallas, Texas, on September 26. More than 350 retailers, suppliers, and other retail industry players met in Dallas to trade ideas about how to increase their business with the growing U.S. Hispanic market. Keynote speaker Jim Perkins, founder of ULATAM Solutions Group, noted that in reaching the Hispanic consumer, the challenge for the retailer is to learn to drive the necessary changes and innovations mandated by these consumers while understanding and marketing to their cultures. Reminding retailers that all marketing is local, Gary Meo, senior vice president of Scarborough Research Corp., reported on results of a study of Hispanic purchase behavior in several key markets.
ACCESSION #
18843980

 

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