TITLE

Dimensions to Consider in Structuring the Change Agent's Role

AUTHOR(S)
Duncan, Robert B.
PUB. DATE
August 1974
SOURCE
Academy of Management Proceedings (00650668);1974, p50
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
An initial consideration in designing a change program is the specification or structuring of the change-agent role. This paper focuses on the kinds of choices and trade-offs among the choices that the manager is faced with in specifying the change-agent's role. The change-agent tasks discussed are: establishing a relationship, diagnosing, selecting the correct helping role, determining change objectives, and maintaining change. The dimensions of choice in structuring the change-agent role are internal versus external change-agent, single versus change-agent team, and homophilous versus heterophilous change-agent. The paper concludes that the optimally structural change-agent role would consist of a change-agent team made up of internal and external change-agents who were perceived as homophilous by members in the client system.
ACCESSION #
17531370

 

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