TITLE

Marketing Science Conference University of Alberta, June 2002

AUTHOR(S)
Popkowski Leszczyc, Peter T.L.
PUB. DATE
January 2002
SOURCE
Marketing Science;Winter2002, Vol. 21 Issue 1, p120
SOURCE TYPE
Academic Journal
DOC. TYPE
Proceeding
ABSTRACT
The article presents information about Marketing Science Conference, which will be held at University of Alberta in Alberta from June 27-30, 2002. Topics include marketing models, methods, theory, and measurement. The usual mix of papers in various areas of marketing science, including marketing models, methods, theory, and measurement are welcome. Individuals from academia, industry, and government are strongly invited to submit abstracts. At the beginning of the conference, a book with all abstracts will be provided to the conference's attendees. Proposals for special sessions at the conference are strongly encouraged.
ACCESSION #
17470590

 

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