Marketing Science Conference University of Alberta, June 2002

Popkowski Leszczyc, Peter T.L.
January 2002
Marketing Science;Winter2002, Vol. 21 Issue 1, p120
Academic Journal
The article presents information about Marketing Science Conference, which will be held at University of Alberta in Alberta from June 27-30, 2002. Topics include marketing models, methods, theory, and measurement. The usual mix of papers in various areas of marketing science, including marketing models, methods, theory, and measurement are welcome. Individuals from academia, industry, and government are strongly invited to submit abstracts. At the beginning of the conference, a book with all abstracts will be provided to the conference's attendees. Proposals for special sessions at the conference are strongly encouraged.


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