TITLE

WHY AND WHEN COMPANIES CONTRIBUTE TO SOCIETAL GOALS: THE EFFECT OF RECIPROCAL STAKEHOLDER BEHAVIOR

AUTHOR(S)
HAHN, TOBIAS
PUB. DATE
August 2004
SOURCE
Academy of Management Proceedings;2004, pD1
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Applying the model of reciprocity from experimental economics to stakeholder behavior provides an empirically based economic explanation of corporate social conduct. Depending on the strategic and institutional settings reciprocal stakeholders can translate societal concerns into economic incentives. Reciprocal stakeholder behavior explains why and under which conditions it is economically rational for firms to contribute to societal goals.
ACCESSION #
13857756

 

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