TITLE

image of the Week

PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p70
SOURCE TYPE
Trade Publication
DOC. TYPE
Other
ABSTRACT
This section presents the print advertisement of lottery Web site LuckySurf.com as of September 1999. The advertisement shows a rabbit with luck-foot charm touting the free lottery site's daily cash prize of $1 million. The print effort is part of a campaign that also includes radio and online advertisements.
ACCESSION #
2295160

 

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