TITLE

AdMarket 50

PUB. DATE
September 1999
SOURCE
Advertising Age;9/6/1999, Vol. 70 Issue 37, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Other
ABSTRACT
This section presents Advertising Age & Money.com's online market index of the top 50 publicly traded marketing and media companies in the U.S. for the week ended September 3, 1999. Sears, Roebuck & Co. stock plunged to a 52-week low in heavy trading. The big retailer reported stagnant August same-store sales and lower profit forecasts for the third quarter and full year. Despite a new advertising campaign to break after Labor Day, Sears did not predict an early sales turnaround.
ACCESSION #
2242843

 

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