TITLE

The history of modern marketing: A time line

PUB. DATE
July 1981
SOURCE
Marketing News;7/24/1981, Vol. 15 Issue 2, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Other
ABSTRACT
Details the growth of marketing in the U.S. from 1857 to 1980. Development of the law of consumption by economist Ernst Engel in 1857; Formation of the National Association of Teachers of Marketing and Advertising in 1915; Establishment of Universal Product Code in 1970s.
ACCESSION #
18760754

 

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