The history of modern marketing: A time line

July 1981
Marketing News;7/24/1981, Vol. 15 Issue 2, p18
Trade Publication
Details the growth of marketing in the U.S. from 1857 to 1980. Development of the law of consumption by economist Ernst Engel in 1857; Formation of the National Association of Teachers of Marketing and Advertising in 1915; Establishment of Universal Product Code in 1970s.


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