TITLE

Breaking: Secure Horizons

PUB. DATE
April 1999
SOURCE
Advertising Age;4/26/1999, Vol. 70 Issue 18, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Other
ABSTRACT
This article focuses on a television, radio and print campaign of Pacificare's Secure Horizons in California targeting seniors with nostalgic images. Secure Horizons is the largest Medicare health maintenance organization in the U.S. as of April 1999. The campaign is the first work from DavisElen, Los Angeles.
ACCESSION #
1850370

 

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