TITLE

Alpha-Bits' big scoop: New cone shape

PUB. DATE
June 1999
SOURCE
Advertising Age;6/14/1999, Vol. 70 Issue 25, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Other
ABSTRACT
This article deals with the advertising campaign created by Ogilvy & Mather for the cereal brand of Kraft Foods' Post division. The first advertising for the Marshmallow Alpha-Bits was launched in June 1999. Colossal Pictures handled the animation of the frenetic marshmallow letters. The art director is Ron Goodwin.
ACCESSION #
18260763

 

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